When it comes to visual branding, no element has more impact than color. Color touches people quickly and deeply in a way that words and shapes cannot. That said, picking a striking color palette is ...

Finding the right kitchen color ideas that you will love for years to come has never been more important, with the kitchen now a multi-purpose room designed as much for living as it is for cooking.

One of the first thing most of my clients ask for is help in selecting paint colors for their home. As anyone who has painted the same room several times over can attest, finding the right color is ...

With 20 years of experience under her belt, Nichole has used her background in homebuilder marketing and building product manufacturing to help people understand the design and construction process, ...

Chromatics are compelling and psychological—and their impact is perhaps that much more poignant when using analogous colors. The color scheme is derived from color theory—the study of how hues connect ...

Fact: if you ask any committee of middle-aged men to choose a brand color, they will invariably pick the color blue. 1 “Traditionally, law firms have been led by older men. And this explains why so ...

Pantone has chosen its “Colors of the Year” for 2020, and they are a study in contrasts: “Illuminating,” a sunshine-y yellow; and “Ultimate Gray,” which is... pretty gray. The New York Times posits ...

The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing. The reason: Most of today’s conversations on colors and persuasion ...