The European Addressable Media Initiative (EAMI), the new industry program focused on helping advertisers, agencies and media owners navigate the new landscape of identity resolution and ...

ENGLEWOOD, Colo.—Dish Media has announced an agreement with the TV streaming service Philo that will notably expand its addressable advertising footprint, adding more than 1 million new addressable ...

While adoption has been slow, addressable advertising with the ability to hyper target TV audiences is poised for growth in 2023. (Photo by Carl Iwasaki/Getty Images) Addressable TV advertising has ...

Tara Walpert Levy is President of Visible World, a provider of targeted television solutions. AdExchanger.com: What momentum has Visible World seen in 2009 for itself as well as its clients? TWL: ...

The future of TV is addressable, meaning one-to-one ad targeting to a device, across not just connected TV inventory but also linear inventory. But addressable TV remains a small piece of buying, ...

Addressable TV is increasingly being combined with other media such as search and display to increase the efficacy of an overall campaign message. Data & Programmatic Insider recently spoke with Amy ...

Go Addressable and the Coalition for Innovative Media Measurement have unveiled the results of a joint industry study on addressable television advertising usage and trends. One of the report’s key ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. The European Addressable Media Initiative has outlined a series of recommendations to ...

Where does addressable TV advertising stand now, what challenges remain, and will 2022 really prove to be a tipping point? Executives from agencies, television and ad-tech companies offered their ...

Dish Media said it made an exclusive agreement to sell addressable advertising inventory on streaming service Philo. The deal adds 1 million households to Dish Media’s addressable footprint beyond ...

Today, leading industry participants Amobee, Carbon, Comscore, Finecast, LiveRamp, Lotame, Neustar and PubMatic, in association with The Project X Institute, announced the launch of the European ...

ENGLEWOOD, Colo., March 6, 2024 /PRNewswire/ -- DISH Media, leaders in impression-based TV advertising, today announced an exclusive partnership with Philo, the television streaming service, marking a ...