If you are relatively new to PPC marketing, it’s a good idea to consider taking an online course. There are quite a few of these courses being offered, and unlike your typical blog entry or news ...

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Keyword analysis is one of the most valuable activities you can do for your PPC marketing strategy. Do your research not just at the beginning, but throughout your campaign’s lifespan. Earning your ...

The world of generative AI is evolving rapidly, with breakthroughs in image and video generation, multimodal capabilities, and – crucially for marketers – data analysis. For PPC professionals, these ...