TV sales chiefs hoping to rebound from a horrible 2014 see next year as looking even worse. A host of forecasters, including typically bullish CBS, admit the US TV ad market saw tepid growth in 2014.
Every year in the UK, department store John Lewis arguably wins the festive ad season, with a cute tale about a lonely struggle to brighten the Christmas of another person, backed by a lilting ballad.
Next year looks pretty good for worldwide ad sales, although not so much for U.S. television, two leading forecasting firms will report today at the UBS Global Media and Communications Conference.
Republican gubernatorial Marty Seifert will be on the air Friday with the first television ad of the 2014 gubernatorial campaign, beating even DFL Gov. Mark Dayton to the punch. The 30-second spot ...
This campaign aimed to raise awareness about Sjögren’s syndrome and establish its link with dry-eye symptoms, which is often a first indicator of the disease. The creative shows a sunflower that ...
The soda company won over viewers and the LGBT community with their story of a same sex couple roller-skating with their daughter. By Debbie Emery Cola Cola’s Super Bowl XLVIII commercial was a winner ...
Once again this year, Apple is celebrating the holiday season with a 90-second, unconventional television spot showcasing how its products can be used to create thoughtful gifts that can strengthen ...
Diesels often catch a bad rap here in the U.S., and BMW wants to fight that perception - especially considering the variety of diesels working their way into the lineup. For the new 2014 BMW 535d, BMW ...
For the last several years, I’ve been regularly posting charts like the one above showing the history of US newspaper advertising revenue back to 1950, based on data from the Newspaper Association of ...
Some of the world's biggest advertising companies are predicting faster growth in ad spending in 2014 than occurred this year, although concerns about the U.S. and European economies weigh on some of ...
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