Social media continues to be the main platform on which many brands and companies advertise. However, with the rise of TikTok, there has been a major shakeup in advertising performance across the ...

Let’s face it, if you’re a brand on Instagram, you’re not on there for fun. Most likely you’re using the platform to create a meaningful presence that best serves your business and your customers. You ...

Meta will also use voice recordings, photos, and videos acquired through footage from Meta’s Ray-Ban smart glasses to create ads. The ads will display on Facebook and Instagram feeds, but will not ...

On October 24, 2013, Instagram announced that they would become the next social media giant to offer up advertising space on their mobile platform. From the consumer’s perspective, it’s easy to ...

Fellow Instagrammers, the day we’ve all known has been coming is finally upon us: Instagram ads are here, and there’s nothing we can do to stop them. Whether you think they spell the end of times for ...

The Walt Disney Co., the CW, Activision, Banana Republic and Lancome are among the first advertisers to start promoting their products on Instagram with video ads. The companies have started rolling ...

Tesla chief executive Elon Musk has long been vehemently opposed to the idea of traditional advertising. His anti-advertising stance has saved the company billions of dollars and for much of the last ...