Universal Orlando launched a new ad campaign, "This Changes Everything," debuting during Super Bowl LX, highlighting its four ...

Cohesive brand messaging is foundational to a marketing strategy and plays a defining role in whether the chosen tactics ...

Zillow’s “Someday Starts Today” campaign debuts at Grammys, aiming to engage consumers at every stage of the home journey.

The power of advertising extends far beyond selling products. Great campaigns can shift cultural perspectives, challenge societal norms, and create lasting change that resonates decades after their ...

Claude AI developer Anthropic is using the Super Bowl to mock OpenAI’s planned shift toward ads in ChatGPT—in front of a ...

It’s not hard to spoof pharmaceutical ads, from their phony happy scenes to the deathroll side effects. That’s what makes this eczema ad such an industry standout — first, for its good-natured ...

Researchers investigating the effectiveness of outdoor ads promoting climate change awareness and action found that a general ...

Jeep recently launched an advertising campaign leveraging artificial intelligence-generated imagery. The marketing tactic stands to save companies time and money. Experts compared ethical concerns ...

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Most marketing does not fail because the creative was weak, the media plan was off or the budget was too small. It fails long before any of that happens. Marketing fails when organizations confuse ...