On the surface, marketing management seems like every day, common sense project management. After all, it’s just creating a lot of copy and pretty pictures right? However, every aspiring marketing ...

As a career software CMO, I have always been frustrated, and indeed embarrassed, by the fact that there is no decent enterprise software for managing the marketing department. While sales, engineering ...

Agencies face daily challenges due to their inability to efficiently manage their time and projects. Approximately 20% of them have never used project management software before. According to the ...

Project management is more than just a tool to keep your marketing campaigns on track. It’s a strategic asset that can ...

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Nearly every marketer will be asked to manage a project at some point in their career. However, not every marketer will have formal project management training. Nor will everyone necessarily feel ...

Indeed, software made for managing marketing projects can revolutionize businesses by enhancing and streamlining their marketing processes. Such software aids teams in maintaining organization, ...

Columnist Marcus Miller shares how his company has adapted an agile framework, Scrum, to better manage his company's marketing and SEO projects for improved client results. SEO and digital marketing ...

Your senior year as a marketing student includes a senior project, which gives you the opportunity to incorporate what you've learned in your marketing classes into a project of your own design that ...