Conversational search will change Amazon Alexa+ into more of an AI-based search engine. It will just take the ability of brands to add advertising. Amazon CEO Andy Jassy's description of an ...

Strengths in Amazon DSP, live sports content on Prime Video and budding generative AI tools helped deliver 24% growth in ...

Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad ...

Amazon (AMZN) and Alphabet’s Google (GOOGL) are facing a probe by the U.S. Federal Trade Commission (FTC) on whether they misled advertisers about the search ad practices on their websites, Bloomberg ...

Amazon Ads is deepening its local push into streaming, strengthening agency partnerships and adding new tools as it scales ...

(Bloomberg/Josh Sisco and Leah Nylen) — The US Federal Trade Commission is investigating whether Amazon.com Inc. and Alphabet Inc.’s Google misled advertisers that place ads on their websites, ...

Google’s rapid expansion of search AI Mode and AI Overviews (AIOs) created several strange paradoxes. Ask almost any web publisher (as in, anyone who isn’t Reddit) whether they’re seeing Google ...

Amazon advertising operates within its own closed ecosystem, making ad delivery very different from other platforms. If you come from a Google or Bing background, you may be surprised to learn why ...