These nominations follow a major win earlier this year: OroCommerce customer Lactalis captured Enterprise Manufacturer of the Year at the 2025 B2B eCommerce Awards UK & Europe after rolling out a ...

With AI now the norm, B2B marketers reveal how it’s reshaping agency spend, expectations and the future of client–agency ...

B2B marketing, sales, and product predictions, as more B2B buyers adopt generative AI and conversational search tools to gather faster insights, marketing, sales, and product leaders are facing ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

B2B marketing is evolving fast. AI is rewriting the rules, customer expectations are higher than ever and every decision must ...

Human expertise essential. AI cannot replace the trust, collaboration and human-led decision-making crucial in B2B customer experiences. AI enhances, doesn’t replace. AI offers powerful real-time data ...

In a hilarious 2014 television commercial for Adobe’s suite of marketing tools, a downtrodden encyclopedia publisher kicks production into high gear based on a sudden, unexpected surge of clicks.

Even the best B2B marketing can be forgettable and uninspiring. Instead of letting your company’s B2B efforts fall short, liven them up with four proven strategies. Four strategies to make your B2B ...

According to a 2023 PwC survey, consumers are willing to pay more for a better customer experience, with 43% of those ...

BigCommerce B2B Edition customers Movora and Sellars are mid-market manufacturing finalists; Marshall Wolf Automation, Prime-Line Products and Zogics are contending for small distributor of the ...