These nominations follow a major win earlier this year: OroCommerce customer Lactalis captured Enterprise Manufacturer of the Year at the 2025 B2B eCommerce Awards UK & Europe after rolling out a ...

Human expertise essential. AI cannot replace the trust, collaboration and human-led decision-making crucial in B2B customer experiences. AI enhances, doesn’t replace. AI offers powerful real-time data ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

In a hilarious 2014 television commercial for Adobe’s suite of marketing tools, a downtrodden encyclopedia publisher kicks production into high gear based on a sudden, unexpected surge of clicks.

B2B marketing, sales, and product predictions, as more B2B buyers adopt generative AI and conversational search tools to ...

Allytics today announced a major expansion of its content platform, Tech Perspectives, adding three high-demand categories: AI & ML, Data & Analytics, and Business Applications. This marks a strategic ...

Even the best B2B marketing can be forgettable and uninspiring. Instead of letting your company’s B2B efforts fall short, liven them up with four proven strategies. Four strategies to make your B2B ...

Tech-first financing solutions have democratized business-to-business (B2B) lending, vital when the B2B payments market worldwide is worth approximately $240 trillion — twice as large as the ...

According to a 2023 PwC survey, consumers are willing to pay more for a better customer experience, with 43% of those ...

BigCommerce B2B Edition customers Movora and Sellars are mid-market manufacturing finalists; Marshall Wolf Automation, Prime-Line Products and Zogics are contending for small distributor of the ...