In this age of multi-platform audience delivery, you might be forgiven for forgetting the power of print. This year has seen a resurgence of activity in the sector, following a couple of years of ...
Forrester experts say B2B leaders must embrace a more disciplined and evidence-driven approach to how they engage with GenAI.
The end of the noughties saw a dramatic culling of marketing publications: Media Week, Revolution, Marketing Direct, Promotions & Incentives, Precision Marketing – the list goes on. B2B Marketing ...
Pipeline360’s 2025 State of B2B Pipeline Growth survey found why top-performing marketing teams are excelling as well as uncovering the biggest challenges facing B2B marketers. Economic uncertainty is ...
If your B2B marketing strategy looks the same as it did last year, your pipeline may already be suffering. In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to ...
CAMBRIDGE, Mass.--(BUSINESS WIRE)--According to Forrester’s (Nasdaq: FORR) 2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more than half of large ...
LeadCoverage, a leading go-to market consultancy specializing in logistics and supply chain, today announced it has been named the winner of the Search Engine Land Award for Best B2B Search Marketing ...
LinkedIn’s latest benchmark report reveals how video content and creator partnerships are driving trust and growth in the B2B space. B2B marketers are embracing video and creator partnerships.
The foodservice industry is experiencing a shift in how equipment manufacturers, food distributors, and service providers connect with their customers. As digital transformation accelerates, B2B ...
In B2B marketing, there's a misconception that decisions are driven primarily by logic. However, if my years in this industry have taught me anything, it's that connections matter, especially in B2B.
A 40-year-old marketing framework is no longer enough. Here's how to take your product positioning from static concept to ...
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