I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...
When I helped found my payment system company in 2001, mobile apps, e-commerce and text-to-pay options on smartphones were not even in beta mode. Today, these technologies are so embedded in our daily ...
When people talk about eCommerce, the conversation typically centers around B2C — product launches, influencer campaigns, and eye-catching consumer brands. But beneath the surface of the digital ...
The Business-to-Consumer (B2C) model encompasses the transactions and interactions between a business and the end-users of its products or services. The essence of a B2C company lies in its focus on ...
Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More During two years of lockdowns and home working, consumers flooded online ...
In 2019, FedEx dropped Amazon as a customer for B2C parcels because the retailer was becoming a competitor, with its own last ...
In the past, B2B transactions relied heavily on in-person meetings, trade shows, and manual negotiations. Today, ...
B2B marketing is often seen as different from B2C marketing, and for good reason. Businesses in the B2B sphere typically view marketing strategies as a cost instead of a measurable investment. They ...
In my last SaaS+ series article, I covered the six core architectural concepts you need to think about when building a SaaS+ company. There are a number of benefits that come from putting the right ...
Raffaele Apostoliti outlines six principles that should underpin any client or agency’s approach to performance marketing in B2B When talking about performance marketing, people normally think of ...
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