Building effective and high-converting B2B product pages isn’t as simple as just describing your product, publishing the page, and hoping customers bite. Business decision-makers are now conducting ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Navigate the ...

It's been 20 plus years since e-commerce emerged and we're still only seeing the tip of the business to business (B2B) e-commerce iceberg. One sign that it's still early days is the recent release of ...

A 40-year-old marketing framework is no longer enough. Here's how to take your product positioning from static concept to ...

Conventional wisdom says that most B2B products will be sold across the web. For anything that's a commodity, customer will simply get online, compare prices, and order what they want. Sales reps are ...

The size of design teams and their importance in organizations has grown a lot in the past few years. While these teams consist of product designers, animators and maybe copywriters, they rarely have ...

TrustRadius report confirms that AI tools are now central to B2B buying, with 86% of Gen Z professionals using them daily—and marketers racing to adapt. The post Gen Z leads surge in daily AI use, as ...

Are you responsible for developing new products or services for your company? If so, there’s a good chance you’ve read some books or articles on the subject. Maybe attended a conference on new product ...

According to Forrester’s (Nasdaq: FORR) B2B marketing, sales, and product predictions, as more B2B buyers adopt generative AI ...

Newest WSO2 Identity Server and Asgardeo IDaaS versions speed the deployment of secure AI Agents via new agentic IAM features, expand AI capabilities that improve IAM developers’ experience, and ...