According to a report by market research firm Research & Markets, global B2B e-commerce sales will reach $9.2 trillion in 2023 and balloon to $33.3 trillion by 2030. If self-reported purchase habits ...
We all want to be trusted, and, in turn, we are inclined to trust others. So it is perhaps unsurprising that we have a highly inflated sense of levels of trust, especially in our professional lives.
From exploring the potential of TikTok to prioritising employee advocacy, B2B marketers are increasingly treating social ...
More than two-thirds (67%) of B2B decision makers feel trust has become more important in driving success, with it now being the most powerful metric after product or service quality. The Bridging the ...
Valentina Bagniya, CMO of SOFTSWISS, reflects on how B2B marketing in iGaming has changed in the last five years.
While it's often overshadowed by B2C, B2B is big business -- twice the size of consumer marketing. And "confident" B2B marketers are nearly four times more likely to report fully aligned relationship ...
Fifty-seven percent of respondents named branded content as the best tool to build B2B brand trust. Original research, quotes from customers and comments from industry experts are the top three ...
Brand trust is big in the B2B space. When customers trust a brand, they are likely to do more business with the brand even and may become loyal brand advocates. Before a decision-maker decides whether ...
The shift to subscription (SaaSy) software, which puts the focus on long-term customer results. That puts pressure on software vendors to continually earn their value - well past go-live. The ...
More than ever, B2B buyers rely on content – all types of content – to research and make purchasing decisions. That’s good news for content marketers working to validate their approach and secure more ...
Apple is the most trusted brand by B2B professionals, according to recent research from Sagefrog. The report was based on data from a survey conducted in 2022 among more than 1,500 professionals who ...
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