BMW Commits to Subscriptions Even After Heated Seat Debacle

You may not have to pay a monthly fee to keep your butt warm, but BMW isn't backing down from subscription features.
Gadget Review on MSN

BMW kills heated seat subscriptions but doubles down on software services

BMW ended heated seat subscriptions after customer backlash but continues software services, revealing where car subscription boundaries lie.

BMW admits heated seat subscriptions were a mistake, but the paywalls aren't going away

BMW faced a wave of criticism in 2022 when heated seats were offered as part of its ConnectedDrive functions-on-demand program in markets like the United Kingdom, ...
The Drum

Qype app available to all BMW ConnectedDrive customers

Drivers with BMW Online or BMW Live can now access the Qype app through the car’s iDrive operating system, allowing them to access user-generated reviews of restaurants, hotels, shops and services ...
jdpower

What Is BMW Digital Premium?

When it comes to how drivers connect to their vehicles, BMW has led the way with connected services available for over a decade. The company's latest development is BMW Digital Premium, a subscription ...