Marketing is a fundamental part of any company. This is the method by which a company promotes its products and services to the public. There is more than one approach to product marketing, however, ...

The marketing industry is always shifting. From traditional television advertising to ad-supported streaming services, the rise of Facebook to the domination of TikTok, and celebrity endorsements to ...

Description: This course is offered for students pursuing a Certificate in Business. The course will acquaint the student with basic marketing concepts, terminology and applications. The use of ...

With the rise of so many digital options, the marketing landscape has become extremely complex. New buzzwords crop up every day and new tools promise to be the next best technology to drive growth.

One of they key planning steps you must complete when you have a new product idea is deciding how to market the item. Even the best, most innovative and well-designed product idea can crash and burn ...