When it comes to promoting your brand, nothing is more exciting than seeing someone wearing your company branded t-shirt. While the chances of randomly running across someone wearing or using your ...

Ever thought about what would happen if someone else started using your business name? It’s not just annoying—it’s a real threat to your brand. Protecting your business name isn’t just a legal thing; ...

Katrina Burchell and Célia Ullmann share their views on the struggles companies face in organising their brand protection internal structure, budgets and reporting lines Brand protection and ...

What do trademarks and brand protection mean? Trademarks and brand protection refer to legal measures taken to safeguard a company’s distinctive symbols, logos and brand identity from unauthorized use ...

This is an Insight article, written by a selected contributor as part of WTR's co-published content. Read more on Insight As digital innovation accelerates, brand owners and brand protection ...