Signal Hill Insights President and founder Jeff Vidler has shared the company’s latest findings in the upward-trending world of branded podcasts. The company’s new data shows branded podcasts can ...

When it comes to B2B podcasts, downloads aren't as important as you might think. Smart storytelling can turn your podcast into a channel to earn audience trust, increase pipeline, and improve sales.

As many radio companies seek to grow their podcast divisions amid the industry’s larger embrace of digital, advertisers are reaping the benefits as B2B and performance advertisers use on-demand audio ...

Hosted by Deloitte's Chip Kleinheksel, the series featured senior voices from SAP, Skyworks Solutions, Mitsubishi Chemical, ...

Every time I respond, the person who asks seems surprised by my answer: Maybe. Even though I live for creating amazing audio content for brands, I don’t necessarily think every brand should have its ...

Nordstrom is jumping into the world of audio content with the launch of a new branded podcast, The Nordy Pod, hosted by the company’s President and Chief Brand Officer Pete Nordstrom. Billed as “a new ...

To bolster its expertise in creating branded content for advertisers, advertising agency Dentsu on Monday announced setting up the Dentsu Podcast Network, a new vertical to help brands connect with ...

Podcast interviews can explode personal brands overnight. One appearance puts your message in front of thousands of new people who need your expertise or product. Ten strategic appearances can ...