What is the goal of our CRM initiative? Is it to increase donation revenue, increase average order size for branded merchandise, decrease ballot access acquisition costs, improve voter retention, or ...

Working with a customer relationship management (CRM) tool is the fastest way to develop a custom strategy for any business. In the past, CRMs were always considered tools for sales. However, today, ...

Giving your customers what they want is one of the keys to business success. But the business that uses strategic data selection and analysis techniques to measure its ability to market to, nurture ...

Customer Relationship Management (CRM) is a term used to identify how a company manages its interactions with current and future clients, learning more about the needs and behaviors of customers. Many ...

Ask a hundred people in your organization to define customer relationship management (CRM), and you’ll get a hundred different responses. Such is the state of understanding regarding one of the ...