Ignoring the fact that early pioneers in the space didn’t plan to have ads in the first place (looking at you, Netflix!), ...

“The Role of CAPI in Closing the Outcome Gap for CTV,” recommends that the advertising industry adopt so-called “Conversion ...

Managing PubMatic’s CTV business across Europe means no two days are the same. Every market has different media platforms, different levels of maturity in the linear to CTV transition, and different ...

Unpredictable economic, regulatory and technology environments will keep broadcasters on their toes next year, says BIA’s ...

The Dentsu report suggests that media is a growth engine, linking creativity and customer experience, which will allow brands ...

Vibe.co's new capital will be used to further enhancing generative and agentic AI capabilities for media buying and creative production.

Sportsnet has been the exclusive TV home of Blue Jays games since 2010, but because Major League Baseball has always ...

Titan OS, the Barcelona-based technology, entertainment and advertising company, has announced a strategic partnership between its advertising division, Titan A ...