Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

DALLAS — Varsity Spirit announced Wednesday it will be launching the world's first professional cheer league. The Pro Cheer League, starting in 2026, will have four teams and give athletes ages 18 and ...

EXCLUSIVE: Paramount is jumping for joy for its latest live sports deal. The company has acquired distribution rights to Varsity Spirit‘s Pro Cheer League, the world’s first professional competitive ...

INDIANAPOLIS (WISH) — The Pro Cheer League is starting its inaugural season Friday in downtown Indianapolis. Organizers hope it can pave the way for paying cheerleaders. The league is owned by Varsity ...

The Pro Cheer League launches its first-ever event January 16 as Cheer Athletics leaders guide Dallas Drive into a new era of professional cheer. PLANO, TX, UNITED ...

Read full article: San Antonio Food Bank program offers budget-friendly recipes for eating healthy Rain chances slightly higher closer to the Gulf Coast. Varsity Spirit is starting a professional ...