Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can build trust rather than erode it.

AI has reimagined the whole advertising ecosystem, a big part of that being creative. As AI develops, more options present ...

By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at scale.

Overview: AI supports creative collaboration by speeding up tasks and offering ideas, while humans guide meaning, emotion, and vision.When used wisely, AI expan ...

A new study argues that AI can never be more creative than humans, but many experts argue that AI's output will only ever be ...

A drawing appears on the page. Smooth lines curve into the shape of a vase beside a bowl of fruit. There’s no human hand guiding the pen, only the gentle hum of a machine. But how creative do you ...

Belfast studio founder Michelle Connolly explains why creative jobs remain secure despite artificial intelligence advances AI can generate images but it cannot understand a client’s brand or make ...

Commentary: AI image and video generation took over 2025. We need some big changes to avoid an AI slop-filled future in 2026.

Adobe redefines the creative process with AI for every creator, delivering AI-powered innovations across Adobe Firefly, Adobe Creative Cloud, Adobe Express and Adobe GenStudio that transform ideation, ...

Kellanova, in partnership with data firm Vidmob and MMA Global, has found it can more quickly connect the dots between campaign creative and business outcomes by leveraging artificial intelligence to ...

Canva unveiled its Creative Operating System on Thursday. It includes a video editing tool, an email generator, and more. The company also launched a new Business subscription tier. Canva wants to be ...

GitHub CEO Thomas Dohmke says AI will automate the "production" side of software engineering. That'll allow engineers to focus more on the creative parts of the process, he said in a podcast interview ...