Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Walmart's new "Who Knew?" campaign, starring Walton Goggins ...

Spots taking place in a town called WhoKnewVille reinforce a messaging platform that challenges consumer perceptions around ...

Walmart heiress Christy Walton's advertisement in The New York Times over the weekend has led some consumers to threaten a boycott of the retailer. The ad promoting a nationwide anti-Trump protest has ...

Walmart wants to jump-start Black Friday shopping with a couple of ads in NBC’s Thanksgiving football broadcast that will let viewers visit a virtual store. Viewers will be able to scan QR codes that ...

Detailed price information for Costco Wholesale (COST-Q) from The Globe and Mail including charting and trades.

The biggest grocery chains with sophisticated retail media businesses have already harvested the low-hanging fruit of advertising. They have on-site and off-site supply, channel partnerships, ...

Walmart announced it is planning to purchase TV-maker Vizio for $2.3 billion as a new way to help advertisers reach Walmart customers. As part of the agreement, Walmart will not only take over ...

Walmart doesn’t want to just sell groceries and t-shirts. It wants to be a media and advertising giant like Amazon. Walmart announced Tuesday that it’s buying TV maker Vizio for $2.3 billion to shore ...

Supporters of President Donald Trump are calling for a boycott of Walmart after a company heiress bought a full-page newspaper ad encouraging mobilizations for the June 14 nationwide No Kings protests ...

The company is hosting three holiday events in the coming weeks, offering customers “thousands of deals under $20." ...