BUCHAREST, Romania, June 25, 2020 /PRNewswire/ -- According to the Harvard Business Review, "Acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one.

Datadog continues to show strong customer growth, with a 21% increase in customers and 20% increase in high-value customers in Q3. The company is seeing signs of stabilization in customer usage ...

The 2025 U.S. Open delivered a master class for golfers and procurement leaders alike. When thunderstorms on June 15 transformed golf's most demanding major into what many called "unplayable", J.J.

If your AI strategy doesn’t clearly improve the product or lower the cost, you’re not AI-native — you’re just AI-branded.

For many BtoB marketing organizations, implementing multi-channel marketing to optimize revenue at the right time in the customer life cycle is an imperative, but an elusive goal. It begs a couple of ...

Today's supply chain practitioners are under constant pressure to bring value to their organizations. Two of the biggest supply chain challenges are exponential growth in complexity of the supply ...

Coopetition is an approach that forward-looking companies are embracing to achieve both greater customer satisfaction and increased interoperability within the tech ecosystem in which they operate.

Google Ads appears to be testing an automatic assignment of New Customer Value within New Customer Acquisition (NCA) campaigns — and it’s doing so without advertisers’ explicit consent. The change, ...

In the rapidly evolving world of technology, digital transformation initiatives are increasingly complex, which necessitates a strategic approach that is both agile and anticipatory. In this article, ...