In the post-cookies world, companies will need to look for equally effective ways to collect, share and analyze data for the purposes of marketing, without compromising on privacy. One solution is the ...

Data clean rooms have been around for a while, but 2022 brought data clean rooms to the forefront of conversations as the concept scaled and was adopted among more agencies, marketers, and publishers.

The online identity landscape is rapidly changing, confronting advertisers with challenges for activation or measurement. In the context of third-party cookie depreciation and privacy regulations, ...

The industry needs to avoid falling into the trap of seeing clean rooms as a substitute for identity, argues InMobi‘s Todd Rose. Clean rooms can't substitute identity, argues InMobi's Todd Rose / ...

CANNES, France--(BUSINESS WIRE)--Habu, a global innovator in data clean room software, announced joining the Amazon Web Services (AWS) Partner Network (APN) and today launched a new solution to ...

Secure data exchange and remote collaboration are more critical than ever. That's why virtual data rooms (VDRs) have become essential tools for managing sensitive information. Whether facilitating ...

The healthcare industry has a data paradox. Globally, there’s an estimated 2.5 zettabytes of healthcare data – but only a fraction of it is actually usable. And the overwhelming majority of that ...

Gartner recently predicted that by 2023, 80% of advertisers with media budgets of $1 billion+ will be using data clean rooms. Inevitably, there’s excitement around these platforms, but also ...

"AI initiatives often stall because organizations can't safely access or prepare the data they already have," said Jonathan Brown, Lead Analyst at Omdia. "Commvault's Data Rooms connect resilience and ...

Advertisers looking to reach an engaged audience are facing a twofold challenge as we move into 2024. On the one hand, the vast web of online and offline touchpoints incorporated in a single purchase ...