As business people and marketers, we traffic in data. It’s what we use to make decisions (even gut decisions). Data is also how we communicate the status of things and how we make the case for change.

Planning and executing an excellent SEO strategy is critical for any digital marketing campaign. However, the effort requires data to tell the story in a way that resonates with our clients. But ...

Geoff McGhee is a journalist and data visualizer at Stanford University’s Bill Lane Center for the American West. Data Points is a new series where we explore the world of data visualization, ...

What makes a data visualization truly memorable? Is it the sleek design, the clever use of color, or the ability to distill complex information into something instantly understandable? The truth is, ...

Embedding analytics in applications is a smart way to expose insights and decision-making capabilities directly in employee workflow and customer-facing apps. Today, many organizations are developing ...

Data visualizations can significantly affect how people understand and interpret data. But data visualizations can be biased and exclusionary, perpetuating inequity and harmful stereotypes.

If you’re looking for digital marketing reporting software that’s both powerful and free, look no further than Google’s Data Studio. Google’s free visualization and reporting tool has been around ...

Testing applications is a maturing discipline with tools that help quality assurance teams develop and automate functional tests, run load and performance tests, perform static code analysis, wrap ...