The rise of the internet, then social media, then the ubiquity of smartphones each successively raised questions about how journalists think about and interact with the people on the receiving end of ...

The trick to sounding conversational, particularly when reading a script, is to imagine you’re talking to a specific audience member. That’s advice I received years ago at an audio storytelling ...

Wouldn’t it be great if you could click a button and magically reach everyone who’s interested in your products or services? Well, in-market segments in Google Ads are pretty close to that! This type ...