Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Online marketing is crucial for business success. Learn how to assess your options and create an effective digital marketing ...

Channel digitization is nothing new. Most companies have already embraced digital routes to market, such as websites and social media. So what’s changed? The key difference now is customers will ...

Rangavittal also gave attendees a glimpse into the next frontier: autonomous agents capable of reasoning, planning, and ...

Successful marketing today relies on strategy that blends creativity, timing, and precision. Every campaign must connect business goals with consumer behavior in a constantly changing digital world.

Machine learning is all the rage but what does it actually look like in practice, as part of a digital marketing strategy? You’ve encountered a machine learning strategy if you’ve used a website that ...

Whether the attacks are focused on the marketing team or its customers, marketers must make cybersecurity a top priority throughout their campaigns. Here are four reasons it’s an essential part of a ...

In terms of the consumer experience, Regal is planning to roll out upgrades to its digital channels, including its website and app. By Georg Szalai Global Business Editor Movie theater giant Regal ...