Direct mail has a proven track record of being an effective marketing tactic, even in today's digital age. One reason for its effectiveness is that mail is more likely to be seen. It physically ...

The world of Direct Mail is rapidly changing and where once it was universally regarded as a dying marketing medium, today it seems that today this medium is bigger, better and more innovative than ...

It’s a time of real change for the mailing industry. The USPS is evolving, postage rates are rising and marketers are at the crossroads of major decisions. With new cost considerations and shifting ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

PebblePost, which created programmatic direct mail, recently closed a $25 million series C funding round led by Advance Venture Partners (AVP). The company will use the funding to tie direct mail more ...

How benefit leaders communicate about company offerings makes the difference between high engagement and a good benefit going unused. While digital messaging has become increasingly popular, they ...