When the FHA guideline changes went into effect in November there were many unknowns about how this would impact FHA direct mail volume. Based on our client feedback, the changes took a few weeks to ...
Housing payments made their sharpest drop in more than four years during the week leading up to the Federal Reserve’s highly anticipated rate cut. While affordability is rising, the impact of the ...
Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...
"It's exciting to be part of this first time College Direct Mail program that has the capability to integrate digital media elements," said Sandra Roscoe, EVP Media Monetization & Growth PlusMedia.
Since I founded Gunderson Direct roughly 20 years ago, I’ve had a number of conversations where I’ve defended direct mail to digital marketers. It seems that our channel is just not as well understood ...
Direct mail has been having a moment (or two) in the past year or so, as major media outlets and providers rediscover its worth to brands, companies, and organizations. In an election cycle of record ...
Washington Mutual Finance plans to roll out a direct mail program selling home-equity loans to finely targeted segments. A successful March test went to 100,000 customers, said Rick Erwin, managing ...
MBO America, a leader in advanced post-press finishing equipment, announces that Baesman Group, a full-service printing operation in Hilliard, Ohio, has made a significant investment in a second MBO ...
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