Dr. Bin Tang, Founder & CEO of Noah Digital, is an internationally recognized AI & digital marketing leader & author of ...

Google to stop serving ad customizers for text ads and dynamic search ads, pushing marketers to responsive search ads. Google is ending ad customizers for text ads and Dynamic Search Ads. Advertisers ...

Are you looking to engage your audience with a personalized experience throughout their meandering journey – from awareness to conversion and Organic Search through Paid Social? Then Facebook Dynamic ...

Responsive Search Ads (RSAs) have been around for many years now, but for some reason, so many Google Ads practitioners still find them confusing. RSAs can be incredibly powerful if you know how to ...

Google has mixed its search ads between and throughout the organic (free) search results starting sometime mid-last year. Google calls it dynamic ad placement, and it is an ongoing tests. In fact, ...

Google has officially launched the new grouped sponsored label in the search results. This is where Google groups multiple ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As marketers, we have to be aware of shifts in consumer behavior and technological ...

Microsoft Advertising has found that AI can not only generate the information users want most from a query, but can analyze and determine future intent based on the signals it receives direct from the ...