Donald Norman is rightly famous for his work on the psychology of design that encourages the development of products that are human-centered. Less well-known is his valuable work on emotional design ...

Creating visceral, behavioral, and reflective designs will ultimately provide a delightful experience for the user. Thus, when developing a product with those traits, designers also must understand ...

Taking a masterclass on emotional design at The Makers Summit 2021, Sruthi Sivakumar, design head at Bounce implored stressed the importance to make products that create an impact with users Quoting ...