If you go to your favorite diner and the server offers to get you your regular, you've just been the happy target of one-to-one marketing. Today, one-to-one marketing is becoming the norm in ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Marketing in a digital world has evolved. There was a time when ads in leading newspapers, commercials during popular TV shows, and strategically placed billboards did the job. Now, with every passing ...

Marketing is essential for any organization that wants to raise awareness about itself, its products or its services. As the famous saying goes, "He who has a thing to sell and goes and whispers in a ...

Influencer marketing is one of the most popular advertising channels, and rightfully so, as 94% of those who used influencer marketing believe it’s an effective strategy. It’s so popular now that ...

In a recent interview in San Francisco, Arjun Arora from Retargeter provides mobile marketing strategies for small business and large with retargeting. Arjun Arora is the CEO and Founder of ReTargeter ...

Most startups use some form of content marketing: When your budget is tight, content marketing can be a less expensive and more efficient way to market and grow your business. But that doesn’t mean ...

The metaverse is a virtual world or collection of worlds where users can interact through avatars, play games, and purchase virtual goods. Because users can enjoy immersive experiences without the ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

This illustration photo taken in Los Angeles on October 28, 2021, shows a person using Facebook on a smartphone in front of a computer screen showing the META logo. - Facebook chief Mark Zuckerberg on ...