When adding text-based links within a webpage, carefully choose which words to hyperlink. The general rule of thumb is to always link keywords. Linking keywords will: help improve search engine ...

Link attributes abound in the world of SEO, including link title, alternative text, and others. In fact, there are newer rules you need to use if you wish to remain up-to-date on your link ...

Imagine your website as a garden, with each page being a different planting bed. Internal links are the paths that guide ...

Google newly expanded guidance on best practices for links has surprising parallels with what we know about algorithms and the proper use of HTML. Here are four takeaways found in Google’s updated SEO ...

What is meaningful link text? Hyperlinks connect link text to a particular destination on the web (such as a web page, a particular section of a webpage, or a web-hosted document). Meaningful link ...

Link text is the visible, clickable text in a hyperlink. It typically appears blue and underlined in most web browsers. Good link text is descriptive and gives users an idea of what to expect when ...