First principles is a term commonly associated with math, physics and philosophy. But they can be applied to great effect in marketing. Being first is a big deal. The first person to adopt a new ...

In an increasingly creative-driven world, having the best ideas are essential to getting ahead. Few people know that better than Elon Musk, who recommends coming up with new ideas with the "first ...

What if the secret to solving the world’s most complex problems wasn’t about thinking bigger, but thinking smaller, breaking things down to their most basic truths? This is the power of first ...

This list doesn’t even include Solar City (Energy), which he helped build and acquired for $2.6 Billion recently. At first glance, it’s easy to link his rapid success, ability to solve unsolvable ...