Fujifilm has just announced the arrival of a much anticipated camera. The new Fujifilm X-T30 iii is – as the name should ...

The X Half is flying off shelves, but using it made me nostalgic for the company's old-school X20. I had to track one down to see how it holds up.

For those who used to shoot half-frame back in the day, this tiny Fujifilm camera takes side-by-side digital photos. When ...

We may receive a commission on purchases made from links. Fujifilm, like Kodak, was once one of the leading photographic film manufacturers. However, once almost everyone had a camera in their pocket ...

“If I want to play my favorite song, I want to choose my favorite guitar,” says Fujifilm designer Masazumi Imai. “It’s the same with cameras. If I want to take a photograph of something important to ...