Google Marketing Platform rolled out a new API, giving organizational administrators enhanced capabilities. Now, administrators can: Why we care. The new features make it easier for marketers to track ...
This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.
On-demand data suite drives elevated marketing results through enhanced attribution, retargeting and measurement SAN ANTONIO, Nov. 20, 2024 /PRNewswire/ -- Stirista, a leader in data-driven marketing ...
During its annual Google Marketing Live event for advertisers, Google announced upgrades to its AI measurement tools, making access easier for small brands. These updates were shared ahead of time ...
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