Dan Taylor, VP of Global Ads at Google: “Marketing isn’t changing, but the tools are”

In an interview with Merca2.0, Google Ads' global vice president shared the platform's vision for the future on its 25th ...
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Google Ads turns 25, highlights role of generative AI in marketing’s next phase

Srinivasan highlighted how generative AI is reshaping digital marketing through tools that automate campaign optimisation and creative generation for global reach ...
Search Engine Land

Google TV: What you need to know about CTV buying in Google Ads

Google Ads recently introduced the ability to buy Google TV inventory programmatically. This new connected TV (CTV) placement allows advertisers to expand their video advertising to the living room ...
AllAfrica on MSN

How Google Disrupted Advertising With Mainstream Search

The introduction of Google mainstream search 25 years ago, disrupted what used to be the norm of advertising that was built around interruption, according to Google's latest release on its 25th ...