Impression share is an indicator metric for comparing ad performance against the performance of others' ads. The end of the first fiscal quarter is always a good time to look at metrics, especially ad ...

How to Create & Analyze Valuable Facebook Reports A huge part of mastering Facebook Ads is mastering Facebook ads reporting and analysis. Facebook reporting can be quick and easy when you fully ...

Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...

Google Ads helps businesses like Rocket Mortgage accurately measure campaign impact, distinguish paid from organic growth, ...

Many brands have made commitments to do better in how they portray BIPOC and women in their advertising messages. To equip advertisers with the technology they need to measure how often women and ...

Wunderman Thompson has developed technology to analyze how consumers emotionally respond to an ad and which elements of a video hold their attention, so clients can tweak their campaigns to elicit a ...

User segmentation is nothing new to the gaming industry. As app developers continue to seek any competitive edge in a complex COVID-19 world, and as segmentation tools become more advanced by the day, ...

Magna Media and Yahoo released findings Tuesday from a study that analyzes the role that creative plays in ad effectiveness, as well as the elements that contribute to quality in the advertisement.

Knowing what is going on with your PPC efforts is as important as knowing what your competitors are doing. Monitoring your competitors’ activities can help you capitalize on their weaknesses, draw ...

As Facebook tries to get ahead of public pressure about what the service does and doesn’t track about its users, a patent application has emerged which would enable something that the service’s ...