E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling ...

Expert advice on how to build your strategic muscles “You need to think more strategically; you need to be more strategic!” ...

I went from a UN intern to co-founding one of Europe's fastest-growing tech companies, proving that success isn't about ...

Running a small business can be exciting and rewarding. For many owners, it’s a dream come true. However, every company faces risks that can turn that dream into a financial nightmare if they don’t ...

Successful business development teams know they need to strike a balance between chasing new account leads and nurturing existing brand loyalty. The right approach must consider both elements as key ...

KPIs focus on strategic business objectives, while metrics provide supporting data. Understanding this distinction is key for successful customer relationships. Create KPIs through collaboration with ...

Key questions to address in AI governance include what important regulatory compliance is needed, what data can be used in training AI models, what data must not be shared with public LLMs, and what ...

Our guide to all things strategy, from “adjacency expansion” to “value stick.” by HBR Editors What is strategy? This question may be familiar if you’re a seasoned HBR reader: It’s the title of a ...

We’ve spent a century creating efficient organizations. We’ve created companies of scale that transform our economy and create wealth. Dozens of companies are now bigger than the economies of entire ...