After buying e-commerce firm Hybris last year and targeted sales specialist SeeWhy in May, SAP has now brought all its CRM and marketing products into an integrated suite. The enterprise software ...

Enterprise application mega-vendor SAP has just pushed further into the customer experience management space with the announcement that it is buying Swiss-based e-commerce platform vendor hybris for ...

SAP has announced an incursion into the CRM market with its intention to purchase Hybris, a Switzerland-based customer relationship management (CRM) supplier. Bill McDermott (pictured), co-CEO of SAP, ...

It’s no secret that Silicon Valley has a love affair with buzzwords when it comes to describingits next batch of “seamless” and “transformational” innovations. But sometimes, there’s a legitimate ...

In any other week SAP's plan to acquire hybris would have probably attracted more hi-profile mainstream media attention than it has done so far. In the event it was somewhat overshadowed by Salesforce ...

SAP is buying privately held Hybris in a bid to build out an e-commerce software offering that connects with customers across multiple “channels, devices and touch points.” Terms of the deal, which ...

SAP today upgraded its Hybris Marketing Cloud offering with new features, including machine learning technologies for facial recognition and the Internet of Things (IoT), to help businesses reach ...

Since being acquired by SAP back in 2013, hybris is keen to highlight that it isn't dying inside the enterprise software giant – it is making its mark with customer engagement. When SAP acquired ...

SAP is planning to take on Salesforce on multiple fronts as it aims to tie its back-end financial software to front-office and redefine customer relationship management. SAP has assembled the CRM ...

Forbes contributors publish independent expert analyses and insights. I track enterprise software application development & data management. The problem CRM faces was explained by SAP customer ...

Dr. Volker Hildebrand is Global Vice President at SAP Hybris; he is responsible for the strategic direction of SAP Hybris Customer Engagement and Commerce Solutions. Volker has more than two decades ...

CHICAGO--(BUSINESS WIRE)--hybris, an SAP company, today announced the launch of its SMB Partner Program for hybris Commerce at the Internet Retailer Conference and Exhibition in Chicago. These partner ...