When asked to talk about in-store sampling of products, Sheryl Kirsch, director of advertising for the 55-store Woodbridge, N.J.-based Foodtown Supermarkets chain, recalled the time that ostrich meat ...

KANSAS CITY — Entrepreneurs have awaited the return of in-store sampling, long regarded as a valuable tool for driving brand awareness and reaching new consumers. But over the past year as the ...

As store manager of an H.E. Butt Grocery unit in Houston, Robert Puente knows how difficult it is to get Hispanics to try a new food or beverage. He sees first-hand how most of the nation's largest ...

Ulta Beauty is testing new smart vending tech from SOS that will expand the beauty retailer’s in-store sampling program and add in-store advertising capabilities to its retail media offerings for the ...

In-store sampling has been found to be the most powerful in-store advertising method for driving sales uplift, in an analysis of 12,500 brand campaigns. The report, authored by independent analyst ...