Selling technology is hard enough without having to explain over and over how to pronounce the name of the product. Next year, Intel plans to simplify its processor branding strategy by de-emphasizing ...

Based around Microsoft's Windows Media Center Edition operating system, Viiv-certified computers (read: machines with a Viiv sticker) will incorporate hardware components that Intel has certified as ...

Dell is not promoting Intel's Viiv home entertainment marketing campaign for its PCs, keeping the chipmaker's prominent digital home brand out of the world's largest PC maker's marketing heading into ...