When we talk about marketing in the digital age, we no longer think of the vague feel-good awareness and simple branding that we once saw as effective. The digital age requires us to use scientific ...

Inbound marketers typically track metrics like traffic, leads, conversion rates, and changes in lifecycle status to assess and improve their progress or “traction.” In the SaaS industry, the approach ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Email marketing is one of the most effective ways to ...

Your content marketing may sound like a success story, until your CEO asks, “Is all this effort and spending really paying off?” You’re doing a great job if you’re one of the 39 % of marketers who are ...

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

In the dynamic midmarket, decisions can significantly shape an investment's trajectory. As digital channels continue to expand, growth marketing has become an essential strategy that provides endless ...

Video marketing helps marketers connect with audiences and realize their business goals. With mobile phones more in use than ever before, video is a major content format for smaller screens. To ...

Return on investment (ROI) is, at best, a misleading metric for evaluating event-marketing performance. Let's start with a straightforward definition for ROI: how much money was made, compared with ...

Hims & Hers Health, Inc. offers 30% upside to $64 based on management guidance with potential rerating to $353. Learn more ...