Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Who is a successful business owner or marketer today? The one who has a lot of tools in ...

Success for mobile marketers starts with a deep understanding of location data and the rich insights that mobile devices allow advertisers and their partners to unlock. However, the best outcomes — ...

Social media sites like Twitter and Facebook have changed the landscape of marketing, even though they are geared toward engendering personal relationships. Being able to talk directly with customers ...