In the current life science business environment, new product development is swift, competition is fierce, and the marketplace is fragmented with multiple distribution channels. There is less room ...

Understanding your target market is fundamental to any business. Identifying who your ideal customers are and how to reach them effectively can significantly impact your marketing strategies and ...

Data-driven decision-making (DDDM) is just a fancy term for making intelligent decisions based on what your data is telling you. Modern market research combines DDDM with advanced technology to ...

In the early stages of innovation, companies face a familiar dilemma: Which ideas deserve further investment? The traditional solution, human-centric market research, can deliver valuable insights—but ...

Market research has always been an integral part of building a brand. Conducting market research means gathering information and learning more about your target market, establishing potential customer ...

A guide to the most promising opportunities. by Jeremy Korst, Stefano Puntoni and Olivier Toubia Among all the managerial functions, marketing is likely to be the one that’s most disrupted by ...

For decades, Fortune 500 companies had to hire market research firms to get meaningful insights into customer satisfaction. These services come with a hefty price tag and often take weeks to complete.

Corporate revenues, profits, and share values are getting drained by an insidious force that's worsening by the day. It’s causing businesses to waste billions of dollars and make strategic decisions ...