If you’re looking to get hired in tech as a digital marketer, there are dozens of niches for you to choose from, from SEO marketing to content marketing to marketing automation, and beyond. No matter ...

KPIs are a critical part of a marketing program and ones that aren't aligned with the business or measuring the wrong things can cost your business big. We’ve caught up with marketers and experts to ...

One of the many challenges of digital marketing is gauging whether your current strategy is working or not. Without using KPIs, or Key Performance Indicators, you will only be getting vague estimates ...

Every digital marketing campaign has key performance indicators (KPIs). Most of the time, profitability is a main factor in the KPIs. In every digital marketing campaign, you have multiple channels ...

Whether you’re new to influencer marketing and need guidance on which KPIs should be most important to you, or you’re experienced in the industry but find yourself on a knowledge-seeking mission, ...

Measuring marketing plays a role beyond establishing accountability. Effective marketing-measurement initiatives enable organizations to use marketing metrics to guide scenario modeling, planning, and ...

How can you turn your B2B marketing goals into well-defined and measurable KPIs? And why should you do that? Our blog and handy guide can help. As every seasoned marketer knows, planning is everything ...

Data in marketing is a crucial asset when growing the number of new patients in dental implants marketing on new patient marketing, especially if you are running ads. Regardless of whether you own a ...

Editors Note: This is a guest post from Danny Wong, co-founder and Marketing Manager of Blank Label, a custom dress shirts startup that has built a lot of traffic through Search Engine Optimization ...

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