Deepali Naair is the chief marketing officer for IBM India and South Asia. Naair was awarded the 2020 CMO of the Year award by The Economic Times and recognized as one of the most promising tech ...

Good content marketing isn’t about getting it right every time; it’s about learning what resonates with the audience to build ...

Thanks to technology, it’s possible for anyone in the world today to raise money by appealing to the generosity of the world at large. People can raise money from multiple individual sources and fund ...

Marketers shared what 2020 has taught them and how it has made them stronger. Marketers likely remember the headlines from earlier in the year. "The COVID-19 crisis will stun U.S. marketing" is one ...

With the end (or at least control?) of COVID hopefully in sight, it’s a good time to talk about what marketers have learned over the past year. Mainly, what techniques and campaigns should be here to ...

Healthcare’s top marketing executives ascended to their positions by continually reflecting on their own experience in their field — examining what patients respond well to, what they don’t and why.

One year ago, businesses and offices shut down across the country and marketing and business development for lawyers changed drastically. As we look back over the last year, we've learned valuable ...

What do antiques have to do with law firm business development? Actually, there are many lessons to be learned when you walk one of the largest antique shows in the country, like the one the author ...

2020 has been a year of challenges on multiple fronts, from the Covid-19 pandemic, to racial injustice protests, to a highly contentious presidential election. Businesses have had to contend with ...

I’ve recently become obsessed with Sophia Amoruso of Nasty Gal and #Girlboss fame. For the record, yes, I’m well aware that I am so late to the party. But hey, better late than never. Anyway, back to ...