Forbes contributors publish independent expert analyses and insights. The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As we move through the second half of 2025, digital advertising has reached a curious ...
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The most unusual and creative real-life advertisements
Check out some of the craziest real-life adverts you won’t forget. ‘Not Constitutional’: Trump Threatens Blue Slip Suit ...
NEW YORK--(BUSINESS WIRE)--Today, TV outcomes company EDO unveiled the most effective TV ads from the first half of 2025, spotlighting the creatives that drove the strongest consumer engagement — ...
Ads falling short of expectations? The real ROI is hiding in plain sound: creative. New analysis from Cumulus Media Chief Insights Officer Pierre Bouvard proves that the story, not the spreadsheet, ...
Kantar, marketing data and analytics company, has revealed the winners of its annual Creative Effectiveness Awards, showcasing the most effective ads across digital and social, TV, print and outdoor, ...
Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading with brand assets—like jingles, mascots and logos—is most effective for ...
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