Milan Cortina Winter Olympics opening ceremony
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The Olympic Winter Games in Milan kicked off with a stunning slate of performances.
The Milan Cortina Winter Olympics kicked off with an opening ceremony on Friday that averaged 21.4 million viewers on NBC and Peacock, according to preliminary Nielsen ratings and digital data from Adobe Analytics.
The 2026 Milano Cortina Winter Olympic Games kicked off to a solid ratings start with its opening ceremony, seeing a 34% uptick from the 2022 Beijing Winter Olympics. The opening ceremony, which kicked off at 11 a.
The 2026 Winter Olympics are nearly here and will officially kick off with Friday's opening ceremony—though the first competitive events will begin on February 4.
And NBC will likely get big numbers again on Sunday as the network airs both Super Bowl LX and its Olympics coverage.
The Sporting News. Add The Sporting News as a Preferred Source by clicking here. Sunday is NBC's biggest sports day in years, with the network set to air a full morning of Winter Olympics coverage before turning the spotlight to the Super Bowl 60 matchup between.